Junior Achievement Worldwide

JA Worldwide is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. From rural America to large cities, Junior Achievement programs reach across the United States, inspiring and preparing young people to succeed in a global economy.
 
CUKJATI conducted a BrandMapping exercise with the senior-level staff of JA Worldwide to develop brand differentiators, target-market psychographics, as well as brand attributes and the brand promise. The firm then developed and produced a national volunteer-recruitment campaign for JA Worldwide, asking teachers and business professionals to step up to the challenge of training a 21st-century workforce. The integrated campaign included brochures; print, radio and outdoor advertising; as well as email and web banner advertising.

Applied Capabilities

Brand Development
Brand Implementation Strategy
Design + Copywriting
Print and Radio Production
Photography + Art Direction
Animation

Click here to view the collateral for the "Step Up" campaign.

Insufficient Funds Campaign

Click here to view the collateral for the "Insufficient Funds" campaign.

Hero Campaign

Click here to view the collateral for the "Hero?" campaign.