Program vs. Project?
Founded in 1989, CUKJATI is one of Colorado’s top creative and brand development firms. We give our clients the flexibility to partner with us in two ways:
— Projects. Many clients with established brands, especially those with in-house marketing and creative departments, choose to work with us on a project-to-project basis. We reinforce their capabilities with project work: annual reports, media planning, website development or SEO/SEM and SMO strategy and project management — work that may overwhelm and over burden their departments.
— Programs. Other clients partner with us to oversee complete brand development programs. We help our clients define their sweet spot — their unique brand position, promise and personality and the drivers that fuel the brand. Then, based on the brand formula, we establish a brand activation plan, including an editorial and visual approach, consistent communications, integrated plans to touch consumers and razor-sharp brand-success measurements.
Projects or programs? Or a combination? That’s up to you.
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Our Creative Process
Think first. Create later.
Before we put pen to paper we work hard to develop a clear BrandVision for your company that then forms a foundation from which all aspects of communications “grow.”
Think of it as taking the time and patience to get to know someone’s personality and inner strengths. Everyone has a personality, whether it is extroverted, introverted or ho-hum, and everyone has inner strengths — whether visible or hidden from view.
What we do in the BrandMapping™ process is similar to giving that person an “extreme make-over.” We find colors and styles of clothing as well as accessories that compliment this person’s basic body structure, physical features and personality. We trim the hair, freshen the make-up and make note of the way they connect with others. Bottomline, we make this person feel comfortable and attractive to those they wish to attract — the customer. We don’t change their personality — but we shed light on their strengths and give them the confidence to be successful.
So whatever CUKJATI’s level of involvement will be with your organization — from a simple project to a major integrated marketing campaign — our thought process is the same: create a BrandVision before we move on to actual communications.
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