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Front Range Solutions Inc.
FrontRange Solutions, Inc
Background FrontRange
Solutions Inc. (formally GoldMine Software Corporation) produces HEAT®,
an award-winning, internal IT help desk software management system
targeted for organizations with up to 20,000 employees. Major markets
are corporate, government, medical, and higher education institutions
in the United States, Europe, Australia and South Africa. Branding + Strategy The
HEAT® division of FrontRange Solutions, Inc. has committed to the
fast-track development of three additional consumer products:
state-of-the-art asset management, knowledge management and
web-integration solutions for the corporate IT department. They are to
be marketed with the original product, HEAT®, to form a cost effective
suite of IT support services. The product launch occurs in six months.
As
a category market share leader, HEAT® is a recognizable brand with high
customer loyalty among corporate IT professionals. It was important to
highlight the new product offerings as new, state-of-the-art software
solutions that adhere to the high standards of value, reliability and
customer service represented by the HEAT® brand.
Cukjati
balanced a complicated and politically sensitive mix of client team
members — individual product development managers, sales managers,
technical documentation managers as well as internal marketing and
public relations departments — to develop a complete corporate branding
campaign including:
— Advertising campaign
— Direct marketing campaign
— A sales promotion kit with demo CD-Rom
— Development of corporate image standards for literature and packaging
— A 16-page overview brochure
— Four 6-page product brochures
— Value-added resellers brochure
—
Trademark and tagline updates for the corporate HEAT brand with related
logo and tagline development for new and existing HEAT products
— Product packaging and CD-Rom packaging systems
— Product documentation manual systems
— Web and multi-media graphics
— Tradeshow brochures and graphics
”Cukjati
Design & Advertising worked under pressure to implement two
complete product lines in six months....I have been with this
organization for 8 years, and have never seen corporate branding
materials of this quality.” — Gary Mallot, Vice President of Sales
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