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United States Olympic Committee
The
United States Olympic Committee has established a National Olympic
Education Program with Olympic Values serving as the platform for the
initiative. Through a multi-year campaign, the USOC seeks to positively
impact Americans by showcasing and championing the principles
associated with the Olympic Movement. Olympic Values include:
inspiration, friendship, fair play, perseverance, mutual respect,
sacrifice, hope, dreams, patriotism, unity and joy in effort.
In
year one (2006), the focus of the USOC initiative was on the value of
Fair Play, which included drug-free competition. Posters and an
interactive Flash presentation were developed that focus on fair play
and drug-free sport with the tagline “Real Athletes Play Fair”
displayed prominently. The posters targeted three distinct levels of
sport participation:
— Elite Athletes: Olympians, Paralympians and Hopefuls
— Emerging Elite Athletes: College and Junior National Programs
— Grass-roots Athletes: High School and Youth Sports
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Services
Account Planning
Brand Vision
Naming and Corporate Identity
Creative
Information Architecture
Web Programming/Coding
Web Analytics
Search Engine Optimization
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