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Cukjati Brands MedSend, an Innovator in Global Healthcare
MedSend, headquartered in Stratford, Connecticut, tasked Cukjati to rebrand their organization. The client felt they need a new branding identity that more closely aligned with their mission; enabling highly qualified and dedicated healthcare professionals to serve spiritually and physically needy people around the world in the name of Christ.
After some initial concepting, Cukjati proposed a new logo that encompassed fully MedSend's value statement and mission. Cukjati then applied this new logo and branding identity on all its corporate collateral including corporate stationery, brochures, and web banners. In part with the branding, Cukjati also created a 9-minute multimedia presentation for MedSend, that was for use at conferences and speaking engagements.
MedSend recently followed up with Cukjati on a Phase II of the branding initiative, by proposing Cukjati incorporate the new branding throughout MedSend's entire website. Completion of this is set for late fall of 2010.
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